BORN FROM CHICAGO. NEVER CHANGE.

STRATEGIC OBJECTIVE

Public Rec did a lot of things right to grow from start-up to $50+M. But to get out of its plateauing stage it required significant evolutionary change. From product company to lifestyle brand. From a list of products to intuitive architecture & collections. From META reliant to a media model built for both long-term brand growth and short-term transactions.  

CREATIVE SOLUTION

We grounded the brand within the connection to its place of origin and consumer insights. Expressing our midwestern urban lifestyle that’s got style but could give a shit about the coastal fashionist movement. With a brand story to tell, a focused and clarified product offering Public Rec lowered new customer acquisition costs by over 30%, grew the core product line by 33% and established a business momentum that netted in external equity investment.