About

Strategic Marketing Leader | Brand Builder | Growth Driver

Hello, I am Mike Crowell. I am not a big write a white paper or post everyday on LinkedIn guy so I created this site to tell my story.

Simply put, I am a global marketing leader with 25+ years of career success developing and deploying strategic marketing plans and multi-channel campaigns that change culture, impact markets and drive business growth. Holistic marketing expertise including: GTM orchestration, brand vision, product strategy, integrated brand communications and full-funnel marketing. Instrumental executive team member recognized for problem solving with both pragmatism and creativity.

A balanced marketing leader with an appreciation for the art of brand building and the science of driving performance. Relentlessly positive leader who cultivates a culture of teamwork, collaboration, inclusion, accountability and professional growth. 

A few years back, I decided to ensure I didn’t turn into a big corporate, cruise ship mentality dinosaur and shifted to DTC based challenger brands. This experience has extended my expertise to include: Revenue management across DTC & online marketplaces, comprehensive (Paid/Earned/Owned) digital channel management and data/analytics driven performance marketing.

I position myself as a Big Brand disruptive leader that can unite teams to move like a speedboat. A unique mix of creativity, business acumen, analytical talents and high-energy leadership.

My expertise spans:

  • STRATEGY

    • Brand Strategy & Positioning

    • Product Marketing & Branded Architecture Strategy

    • Omni-Channel Strategy

  • PLANNING

    • Brand Roadmap & 3 Year Plan

    • GTM - Cross Department & Sales Orchestration

    • Marketing Budgeting & Forecasting

  • CREATIVE

    • Explosive Brand Expression & Campaigns

    • Multi-channel Content Strategy, Testing & Optimization

    • Influencers, Brand Partnerships & Ambassador Activation

  • PERFORMANCE

    • Marketing Spend Accountability - Impact & Efficiency across channels

    • Transparent performance reporting + analysis to drive Exec consensus, learning & improvements.

    • Building and uniting high-performing teams that bring energy and expertise